Role Overview

We are rapidly expanding our global footprint and are looking for a culturally wired, results-driven Brand Partnerships & Content Growth Manager to champion our brand presence and organic user growth across the EU and North American markets.

Operating from our regional hub, your core mission is to bridge the gap between western brand ecosystems and our product matrix. You will act as a creative strategist and execution engine—hunting for high-impact brand collaborations, co-marketing campaigns, and native IP integrations within our apps to spark cultural resonance, get people talking, and drive organic user acquisition among Gen Z and Millennial audiences.

What Your Days Will Look Like:

• Scout & Pitch Emerging Brands: Keep your finger on the pulse of western pop culture. You will actively identify, pitch, and secure rising-star brands in lifestyle, fashion, beauty, and tech that align with our audience demographics, owning the full partnership lifecycle from initial outreach to negotiation.
• Co-Design Native In-App Campaigns: Work hand-in-hand with external partners to design win-win collaborations. Whether it’s launching an exclusive custom filter/effect collection inside our apps, an IP crossover, or a viral joint social media event, you’ll ensure the integration feels natural, creative, and highly shareable.
• Amplify via Influencer Networks: Partner closely with our internal Growth Team to turn up the volume on every brand collaboration. You’ll ensure partner brand narratives are smartly woven into creator briefs, UGC (User-Generated Content) pools, and our regional social media content matrices.
• Own the Project Timeline: Act as the central coordinator between external brand partners, creative agencies, and our internal Product, Design, Legal, and Operations teams. You will manage complex, multi-stakeholder workflows to ensure all localized assets and product features launch flawlessly and on schedule.
• Measure What Matters: We love creative ideas, but we are obsessed with organic growth. You will track, analyze, and report on post-campaign metrics (such as referral traffic, user active engagement, and organic acquisition numbers) to prove ROI and refine future partnership pitches.

Who We Are Looking For:

• Experience: 2–4 years of hands-on experience in brand partnerships, account management, or B2B2C marketing. Prior experience working within high-volume consumer mobile apps, gaming, or fast-paced lifestyle/beauty brands is highly valued.
• US/EU Market Nuance: Deep cultural familiarity with the North American and European consumer landscapes. You naturally understand western internet culture, trends, and platform habits, allowing you to adapt partnership pitches so they feel authentic rather than corporate.
• A Growth Mindset: Highly organized, comfortable with data, and results-oriented. You care about partnerships that don't just look visually stunning, but actually move the needle for organic user growth and engagement.
• Flawless Bilingual Communication: Professional fluency in both English and Mandarin Chinese (written and spoken) is essential. You can confidently pitch a cool western lifestyle brand in the morning and align with our development and design teams in the afternoon.