The Role Meitu is redefining how global users express beauty and creativity in their daily lives. We are looking for a charismatic, culturally attuned, and strategic Communications & Brand Leader to spearhead our presence in North America.

This is a dual-purpose positioning role:

1. Cultivating a Cultural Movement (B2C): Normalizing and championing photo/video editing and digital aesthetics as an empowering daily lifestyle habit for American users—narrating one compelling story in a hundred different, subtle ways to shift regional perceptions.
2. Establishing Brand Trust (B2B): Defining and executing concrete, sophisticated strategies to shape Meitu into a deeply trusted, reliable partner in North America, paving the way for our expansion into SMBs and enterprise services.

Key Responsibilities

• Perception & Cultural Storytelling: Craft deeply resonant brand narratives that integrate photo editing and visual self-expression into mainstream American culture, leveraging lifestyle, identity, and trend-driven storytelling.
• B2B Trust & Reputation Building: Design actionable strategies to build enterprise credibility. Observe product details and internal operations to translate our compliance, security, and user-centric values into tangible proofs of trust for business audiences and industry stakeholders.
• Strategic Communications & Brand Advocacy: Serve as a poised, highly professional, and charismatic brand representative in North America. Lead targeted communications for critical identity-driven campaigns, high-level engagements, and strategic announcements.
• Surgical Public Relations: Execute highly targeted PR tactics—focusing on quality of influence over volume of press releases. Engage directly with lifestyle, consumer, and strategic business media, while collaborating with China HQ executives to align high-level brand trust initiatives.

Qualifications

• Track Record in Identity/Culture PR: 5+ years of experience in brand PR, strategic communications, or agency leadership, with a proven history of shaping positive identity tags or driving consumer lifestyle adoption in North America.
• Deep Cultural & Social Media Intuition: Passionate about social media, digital trends, and personal aesthetics; an active user of photo/video editing tools with an intuitive grasp of North American consumer culture.
• Exceptional Presence & Communication: Highly articulate and persuasive with strong emotional intelligence. Able to balance a trendy consumer-facing mindset with a polished, professional demeanor in corporate or high-stakes environments.
• High Adaptability & Strategic Thinking: Open-minded, agile, and eager to embrace change. Ability to independently extract brand value from internal product details and translate them into external credibility.

Bonus Points

• Educational Background: Degree from a top-tier university, with a preferred focus in Communications, Political Science, English, or related humanities fields.
• Cross-Border Capability: Professional fluency in Mandarin Chinese to seamlessly collaborate with China-based leadership and HQ teams.
• Industry Experience: Prior experience in beauty, consumer tech, digital lifestyle, or SaaS/enterprise brand positioning; a foundational interest in AI evolution.