About the Role

We are the team behind global market operations for Meitu’s consumer products. Through imaging and AI-powered creation tools, we help people around the world express themselves and bring their ideas to life.

You will drive local product operations across Southeast Asian markets, supporting one or more products in our portfolio, including Meitu, BeautyCam, BeautyPlus, Wink, and AirBrush. Your specific product and market priorities will be determined by business needs and your experience.

In this role, you will connect users across Southeast Asia with our product teams, translating market trends, cultural insights, and user needs into product and operational initiatives that improve local relevance and user experience.

What You’ll Do

• Research photo and video creation needs, aesthetic trends, use cases, and competitors across Southeast Asian markets to identify product and growth opportunities.
• Translate user and market insights into recommendations for features, content, creative assets, and operational initiatives, partnering with Product, Design, and other teams to bring them to life.
• Develop localized use cases, feature education, and in-app programs around core features and product launches to improve adoption, engagement, and paid conversion.
• Work with Social Media, Creator Partnerships, Paid Acquisition, and App Store teams to connect external messaging with the in-app experience.
• Combine behavioral data, user interviews, app store reviews, and customer support feedback to identify experience gaps, drive improvements, and track outcomes.
• Regularly evaluate local market initiatives across Southeast Asia, validate localization strategies, and document approaches that can be reused or scaled.

What You’ll Bring

• Experience in consumer product operations, localization, or user growth in Southeast Asia, with deep expertise in at least one local market and a broader understanding of user behavior, cultural differences, and the digital content landscape across the region.
• The ability to turn trends and user insights into actionable initiatives, with examples of improving feature adoption, retention, or conversion.
• Strong content judgment and analytical skills, with the ability to balance local needs with the broader product direction.
• Strong project management skills and experience delivering initiatives with Product, Design, Engineering, and Marketing teams.
• Professional working proficiency in English; proficiency in Mandarin Chinese is a plus.
• Experience with photo and video, design, AI creation, or other consumer utility products is a plus.