Reporting to: Business Owner

Location: Sydney (Hybrid: 2 days/week in office)

The Vision

As our first key hire and growth engine for the English-speaking markets (US, AU, UK), you will be the architect of our 0-to-1 expansion. You’re not just executing a plan; you’re shaping the brand’s soul for the market. Leading a lean, agile team, you’ll turn this AI design tool into a must-have for SMBs and creators through sharp localization and a smart mix of growth channels.

Core Responsibilities

1. Brand Incubation & Localization (From 0 to 1)

● The Blueprint: Dive deep into user research during the validation phase. Define our Ideal Customer Profile (ICP) and carve out a USP that actually cuts through the noise in Western markets.

● Storytelling: Own the brand voice, aesthetic, and narrative for English-speaking users. Make sure DesignKit doesn’t just work well—it needs to "speak the language" of the industry.

2. Full-Stack Growth & Media Buy

● Social Engine: Build and manage our presence on TikTok, Instagram, and YouTube. Drive organic growth through content that people actually want to share.

● Performance: Smartly allocate the annual budget, owning the ROI and new user acquisition targets.

● The Mix: Experiment with KOL/KOC partnerships, affiliate marketing, and community-led growth.

3. Team Building & Global Synergy

● Hiring: Build a "small but mighty" local team that is fast, professional, and obsessed with results.

● The Bridge: Connect local insights with HQ resources. Ensure our regional strategy aligns with global goals while maintaining the flexibility to move fast locally.

About You

● The Track Record: 5+ years in Tech, SaaS, or Creative Tools. If you’ve helped an SMB explode from zero to hero, you’re exactly who we’re looking for.

● The GTM Strategist: You know how to launch. You can balance long-term brand building with the immediate need for ROI without breaking a sweat.

● User-Centric: You can turn technical AI jargon into a compelling "Why" for the user. You have a "gut feel" for target user pain points.

● A "T-Shaped" Marketer: You have deep, hands-on experience in either Paid Media or Social Content. You aren't afraid to get your hands dirty in the early days.

● AI-Native: You don’t just use AI; you believe in it. You stay ahead of AI trends and know how to turn tech breakthroughs into marketing wins.

● Chaos Coordinator: You thrive in the "organized chaos" of a startup. You can manage multiple threads—hiring, research, and ad spend—without dropping the ball.

● The Connector: You are a proactive communicator. You know how to advocate for local needs to HQ while filtering out the noise to give the product team actionable feedback.

● Culturally Fluid: You bridge the gap between time zones and cultures effortlessly. You’re transparent, inclusive, and focused on driving consensus across a global team.

About Meitu

Founded in 2008, Meitu is an AI-driven technology company that regards "beauty" as its core ideal. Guided by our mission to "Uniting Art and Technology", Meitu is committed to creating world-class imaging products that simplify the creation of images, videos, designs, and other visual content.

Meitu was listed in 2016 on the Hong Kong Stock Exchange(stock code 1357.HK). As of June 30, 2025, Meitu had 280 million global monthly active users, including 98 million from regions and countries outside Mainland China.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, disability, or veteran status.

At Meitu, we celebrate diversity and are committed to creating an inclusive environment for all employees.