Meitu Inc. is one of the world’s leading photo and video editing companies, empowering hundreds of millions of users across more than 190 markets to create, enhance, and share their stories via art and technology. With a strong foundation in AI and AIGC innovation, we continuously evolve our product features and user experience to stay at the forefront of visual creativity.

At Meitu Inc., you’ll join a team that is passionate about helping users express themselves visually, while driving meaningful growth in global markets. We experiment boldly, act on data-driven insights, and embrace fast-changing cultural trends to design campaigns that resonate with users worldwide. If you are excited about shaping the future of creativity, curious about global market dynamics, and eager to contribute to app growth, this is your opportunity to make an impact at a company that blends cutting-edge technology with everyday creativity.

About The Role:

The Marketing Associate role will be based in Taipei and will be responsible for shaping and executing market entry strategies for Meitu and other group products in Korea. This role will lead the planning and delivery of marketing initiatives that grow user acquisition, drive subscription revenue, and spark engaging social conversations around our brand and apps.

The right candidate is a creative and strategic marketer who combines strong local insights with a global mindset and hands-on attitude. They will translate cultural and social trends into impactful campaigns, manage collaborations with local agencies and influencers, and design both in-app and social activations that Korea and other global markets and others. We are looking for someone who brings bold thinking, agile execution, and an ability to elevate both our creative excellence and business results.

In this role you will:

• Develop user-focused, data-driven digital marketing strategies to achieve product objectives;
• Operate digital marketing tools, local social media management, KOL/KOC cooperation negotiation... etc;
• Explore market trends and user preferences, and collaborate with other teams to implement localized marketing initiatives;
• Developing and communicating with local agents;
• Assist in managing the progress of interns and contractors;
• Foreign candidates should have basic Chinese communication skills.

We are looking for someone who:

• 3+ years of marketing experience, with expertise in in-app campaigns, influencer marketing, and social media engagement.
• Skilled at turning data-driven insights into effective market entry and users growth strategies.
• Strong familiarity with video or photo editing apps and a keen interest in photography and creative expression.
• Deep awareness of Korea social media trends and ability to translate them into impactful marketing ideas.
• Proven experience managing marketing agencies and building collaborative partnerships.
• Agile, proactive self-starter who thrives in fast-paced environments and communicates with clarity.
• Strong storytelling and analytical skills, able to create campaigns that spark conversation and drive results.

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주요 업무

-사용자 중심 및 데이터 기반의 디지털 마케팅 전략 수립 및 실행

-디지털 마케팅 채널 운영 및 한국 SNS 플랫폼 관리

-KOL / 인플루언서 협업 기획 및 파트너십 관리

-시장 트렌드 및 사용자 행동 분석을 통한 로컬라이징 마케팅 전략 실행

-현지 에이전시 및 파트너와의 협업 및 커뮤니케이션

-인턴 및 외부 협력 인력의 프로젝트 진행 관리

자격 요건

-3년 이상의 마케팅 경험 (디지털, SNS, 인플루언서 마케팅 등)

-데이터 기반으로 사용자 성장 전략을 수립할 수 있는 능력

-사진/영상 편집 앱에 대한 이해 및 관심

-한국 SNS 트렌드에 대한 높은 이해도

-마케팅 에이전시 협업 경험

-빠른 실행력과 주도적인 업무 태도

-영어 커뮤니케이션 가능 (필수)

-외국인의 경우 기본적인 중국어 커뮤니케이션 가능자