About the Role

We are the team behind global market operations for Meitu’s consumer products. Through imaging and AI-powered creation tools, we help people around the world express themselves and bring their ideas to life.

You may support one or more products in our portfolio, including Meitu, BeautyCam, BeautyPlus, Wink, and AirBrush. Your product and market scope will be determined by business needs and your strengths. Potential markets include the United States, Japan, South Korea, Thailand, Vietnam, and Portuguese- or Spanish-speaking markets. Specific country coverage will be discussed during the interview process.

In this role, you will develop and manage in-app creative assets, templates, effects, and use-case examples inspired by local aesthetics and creative needs. You will help users discover relevant content and turn it into creations of their own.

What You’ll Do

• Develop in-app content plans based on international users’ photo editing, visual expression, and AI creation needs, taking creative assets, templates, effects, and use-case examples from concept to launch.
• Track local aesthetic trends, popular use cases, cultural moments, and competitor activity, translating insights into content ideas, creative concepts, and production briefs.
• Work with Product, Design, AI/ML, and other teams on production, quality review, publishing, and updates, improving local relevance and production efficiency.
• Optimize content categories, themed collections, in-app placements, and presentation, partnering with Product to improve content discovery and usage.
• Analyze content impressions, usage, saves, exports, and paid conversion, using experiments to refine content strategy.
• Incorporate user feedback and explore AI-assisted production and creator partnerships, balancing quality, business impact, and cost.

What You’ll Bring

• Experience in content operations for digital products, with familiarity with photo and video, design, creative tools, or related content products.
• Strong visual taste, editorial judgment, and creative planning skills, with the ability to own the process from identifying user needs and developing concepts through launch and evaluation.
• Experience managing in-app creative assets, templates, effects, filters, or similar content is a plus.
• Strong analytical skills and the ability to use behavioral data to evaluate content and improve usage, engagement, or paid conversion.
• Strong cross-functional collaboration and project management skills, with experience coordinating resources to deliver content.
• Professional working proficiency in English. Deep knowledge of Japan, South Korea, Thailand, Vietnam, the United States, or Portuguese- or Spanish-speaking markets is a plus, as are relevant language skills.