工作地点：深圳 / 厦门

岗位定位

负责美图面向 SMB 生产力场景的应用产品全球发行与增长。围绕目标行业和实际营销场景，打通市场验证、用户获取、产品激活、付费转化及客户经营链路，推动产品形成可持续、可复制的全球增长模式。

岗位职责

• 制定市场进入策略：研究不同市场的 SMB 生态、行业需求、营销习惯与竞品，识别优先切入的客户类型、使用场景和产品价值主张。
• 验证产品与市场匹配：通过客户访谈、产品测试、行业研究和营销实验，验证目标客户是否有明确需求、产品是否能解决实际问题，并推动洞察回到产品和发行策略中。
• 建立可持续的获客路径：组合使用效果广告、搜索与内容营销、社媒和达人合作、行业合作等方式，获取符合目标画像的客户并优化获客成本。
• 提升激活与付费转化：围绕注册、首次生成、素材交付、团队协作及持续使用等关键环节，优化用户引导和转化路径，提升试用到付费、付费到续费的转化表现。
• 推动客户经营与口碑增长：沉淀客户案例、行业解决方案和最佳实践，通过内容、客户推荐及合作伙伴拓展，提升产品信任度、续费率和扩展机会。
• 协同产研团队：针对较复杂或客单价较高的客户，配合建立从线索获取、客户沟通、产品试用到销售转化的协作流程；与产品团队共同迭代功能、定价和服务方式。
• 搭建数据与资产闭环：建立覆盖获客、激活、转化、留存和收入的指标体系，沉淀行业洞察、营销素材、客户案例和有效工作流，形成可复用的增长经验。

任职要求

• 5 年以上海外 B2B SaaS、SMB 产品、营销科技或 AI 工具的增长、发行、市场营销或商业化经验。
• 熟悉中小企业的经营和营销场景，理解其在社媒内容制作、获客和日常运营中的实际需求。
• 有从市场定位、获客到转化或客户经营的完整项目经验，能根据业务阶段设计合适的增长路径。
• 熟悉效果广告、SEO、内容营销、社媒、达人或渠道合作等获客方式，并能衡量不同渠道带来的客户质量和商业结果。
• 具备扎实的数据分析和业务判断能力，能围绕获客成本、激活、付费转化、续费和客户价值制定行动计划。
• 能与产品、设计、销售和客户成功团队协作，推动产品体验和商业流程持续优化。
• 有北美或其他海外市场经验者优先；曾服务美妆、零售、生活服务、内容创作者等 SMB 客群者优先。
• 有从 0 到 1 建立市场或增长机制，或有较复杂客户转化、线下销售协同经验者优先。

Location: Shenzhen or Xiamen, China

The Role

We’re looking for a growth professional to take AI-powered creative tools like Vmake Labs to small and midsize businesses around the world. Our products help businesses create the images and videos they need for social media marketing. You’ll build a repeatable go-to-market motion—from finding the right customer segments and validating use cases to driving acquisition, product adoption, paid conversion, and retention.

What You’ll Do

• Find where we can win. Research SMB markets, industry needs, customer workflows, and competitors. Identify the segments, use cases, and value propositions with the strongest potential.
• Validate customer and product fit. Run customer interviews, product tests, market research, and marketing experiments to understand whether we’re solving a real problem. Bring what you learn back to the product and go-to-market strategy.
• Build reliable acquisition channels. Use a mix of paid media, search, content, social, creator partnerships, and industry partners to attract the right customers and improve acquisition efficiency.
• Help customers reach value sooner. Improve the path from sign-up to first successful creation and ongoing use. Find ways to increase trial-to-paid conversion and turn paying customers into long-term users.
• Build customer proof and advocacy. Develop case studies, industry playbooks, and best practices. Use content, referrals, and partnerships to build trust, improve retention, and create opportunities to expand.
• Connect growth with sales where needed. For larger or more complex customers, work with Sales to shape a path from lead generation and discovery through product trials and conversion. Partner with Product on features, pricing, and service models.
• Build a learning loop. Track performance across acquisition, activation, conversion, retention, and revenue. Turn customer insights, creative assets, case studies, and effective workflows into resources the team can use again.

What You’ll Bring

• 5+ years of experience in international growth, go-to-market, marketing, or commercialization for B2B SaaS, SMB products, marketing technology, or AI tools.
• A strong understanding of how small businesses market themselves and the challenges they face creating social content, attracting customers, and running day-to-day operations.
• Experience owning meaningful parts of the growth journey—from positioning and acquisition to conversion or customer retention.
• Familiarity with growth channels such as paid media, SEO, content marketing, social media, creator partnerships, or channel partnerships, and the ability to assess both customer quality and business impact.
• Strong analytical skills and sound commercial judgment. You can use metrics such as acquisition cost, activation, paid conversion, renewal, and customer value to set priorities.
• The ability to work closely with Product, Design, Sales, and Customer Success to improve both the product experience and the commercial journey.
• Experience in North America or another international market is a plus. Experience serving SMBs in beauty, retail, local services, or the creator economy is also a plus.
• A track record of building a market or growth motion from the ground up, or of working with more complex, sales-assisted customer journeys, is a plus.