The Role
Mitoto is a POD platform that turns "crazy ideas" into real products. We aren't just a tool; we are the shortest path from mind to creation.
We need a Growth Advisor to turn this vision into a high-performing engine. Your job is to bridge the gap between our creative tools and the US market's bottom line—optimizing how we find users, how they create, and why they stay.
What you will do-
- Data-Driven Creative: Analyze Meta, Google, and TikTok performance to guide content iterations and optimize resource allocation.
- CRO & Funnel Health: Conduct site diagnostics to identify drop-off points. You’ll design and help execute fixes to boost conversion rates.
- Retention & LTV: Build the logic for repeat business—including loyalty frameworks and private domain (email/SMS) strategies.
- US Localization: Ensure our visuals, site structure, and UX resonate naturally with US consumer trends and aesthetics.
Who we're looking for-
- Proven Track Record: 5+ years in US DTC eCommerce. You’ve scaled a brand (Home, Fashion, or Lifestyle) from 0 to 1.
- Conversion Obsessed: Deep knowledge of US consumer behavior and the tools used to optimize the "Buy" button.
- Practical Strategist: You don't just give advice; you break high-level goals into actionable steps for the team to execute.
Bonus Points
- Direct experience in the POD (Print-on-Demand) business model.
- Deep roots in US subcultures or experience living/working in the States.
- A background in supply chain integration or product selection strategy.
About Meitu
Founded in 2008, Meitu is an AI-driven technology company that regards "beauty" as its core ideal. Guided by our mission to "Uniting Art and Technology", Meitu is committed to creating world-class imaging products that simplify the creation of images, videos, designs, and other visual content.
Meitu was listed in 2016 on the Hong Kong Stock Exchange(stock code 1357.HK). As of June 30, 2025, Meitu had 280 million global monthly active users, including 98 million from regions and countries outside Mainland China.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, disability, or veteran status.
At Meitu, we celebrate diversity and are committed to creating an inclusive environment for all employees.