为什么我们需要你：

我们正在把一款全新的AI工具推向全球，从0到1的那种。你不仅仅是投广告的人，更是这个产品在海外市场破土而出的关键推手。你会亲手把冷冰冰的数据变成滚雪球式的用户增长，和我们一起盯着ROI、刷着后台、优化素材方向，把这件事彻底做成。

你会负责的事：

· 为增长结果掌舵：在Google UAC、Apple Search Ads、Facebook、TikTok等渠道上进行广告投放，对下载量、转化率和最终ROI负责到底，是真金白银的结果；

· 陪跑新品从0到1：深入参与App的冷启动和孵化，你拿到的不是一个成熟产品，而是一个需要你一起打磨的璞玉，基于产品卖点和用户痛点，独立制定投放方案并让它落地；

· 成为市场策略的眼睛：持续研究竞品广告和不同国家用户的脑回路，制定出有差异、能打动人心的投放策略，不让我们的产品沦为千篇一律的背景板；

· 让创意和转化联动：时刻关注海外市场热点和平台趋势，围绕产品功能策划能引发共鸣的广告创意，并持续优化素材和转化漏斗，让每一分钱都花在刀刃上；

· 用数据说话：熟练玩转各种第三方归因和数据分析工具，在海量数据里发现问题和增长机会，不停推动投放效率往上走；

· 搞定外联信息和情报：跟广告平台官方、代理商和合作伙伴保持走得近、聊得来，第一时间get到最新的投放政策、算法变化和市场风声，并带回团队内部分享；

· 打通内外协作闭环：和产品、创意、设计团队紧密勾兑，让广告策略、素材方向和产品迭代形成一个互相驱动的正向循环。

我们期待你是：

· 拥有3-5年甚至更久的海外App广告投放经验，带着亲手把新品孵化成功或完成冷启动的战绩来聊；

· 对Google UAC、Apple Search Ads、Facebook、TikTok等平台的投放机制、账户结构和优化逻辑了如指掌；

· 深谙海外不同市场用户的特征和行为，能针对不同国家和用户群体精准制定投放策略；

· 对数据有极高的敏感度和分析能力，习惯从数据里挖增量，用数据指挥行动而不是凭感觉做事；

· 熟悉广告素材的制作与迭代流程，有不错的创意理解力，能跟设计和视频团队同频沟通；

· 自驱力强，沟通直接高效，能独立推进整个投放计划并确保结果交付，是个能拿结果的实干家。

这些会让你脱颖而出：

· 有AI工具、AIGC或效率工具类App的发行投放经验，跟我们正在做的事一拍即合；

· 对影像、视频和内容创作充满热情，能看懂影像表达背后的用户情绪和转化逻辑；

· 操盘过多地区、多语言市场的投放，对全球化增长有自己的一套系统认知；

· 能用英语作为工作语言，跟全球的伙伴无障碍battle创意。

Why We Need You:

At Meitu we build AI-powered imaging tools used by millions around the world. We’re looking for a performance marketer who loves the thrill of taking a new app from zero to millions of installs. You’ll own ad strategy across Google UAC, Apple Search Ads, Facebook, TikTok, and more — running experiments that turn spark into scale. If data is your playground and creative testing gets you out of bed, this role is made for you.

What You'll Do:

· Own end-to-end performance marketing for Meitu’s global apps across Google UAC, Apple Search Ads, Facebook, TikTok, and other channels — you’re accountable for downloads, conversion rates, and ROI;

· Lead the 0-to-1 user acquisition strategy for new app launches, digging into product value props, user pain points, and competitor plays to build and execute plans that get real traction;

· Combine market insights and ad platform data to tailor campaigns by country and user segment, making sure every market gets a strategy that truly fits;

· Stay on top of market trends and platform shifts, then translate product features into ad creative directions that you’ll test, iterate, and refine across copy, video, and static formats;

· Dive into third-party attribution and analytics tools to track performance, uncover hidden growth levers, and continuously push for smarter spend and better unit economics;

· Be the bridge to ad platform reps and partners — stay current on algorithm changes, new ad products, and policy updates, and share those insights back with the team;

· Partner tightly with product, creative, and design teams so that paid insights feed product decisions and ad creatives evolve in sync with what you’re learning from campaigns.

Who You Are:

· 3–5+ years of hands-on overseas app user acquisition experience, with a track record of successfully launching or scaling apps from early-stage zero;

· Deep familiarity with Google UAC, Apple Search Ads, Facebook, and TikTok — you know the account structures, optimization levers, and quirks of each platform like the back of your hand;

· Strong grasp of user behavior across key international markets, enabling you to craft channel strategies that resonate locally;

· A natural analyst who is comfortable slicing data, spotting trends, and turning numbers into actionable bid, budget, and creative changes;

· You get the creative side of performance marketing — you know how ad creatives come together and can collaborate smoothly with designers and video editors to drive iteration;

· Exceptional execution muscle: you run campaigns independently, juggle multiple markets, and deliver results without needing hand-holding.

Even Better If You...

· You’ve run UA for AI-powered, AIGC, or productivity/tool apps and understand those user acquisition dynamics;

· You’re genuinely into visual content, imaging, or video — you get what makes a great photo or edit tick and can translate that into compelling ad creative;

· Experience juggling multi-region, multi-language campaigns, with a systems-level view of global growth;

· English proficiency is your working language (bonus if you can read and respond in Chinese, too).