我们在寻找怎样的你 (About the Role)

坦白说，让用户点击“下载”只是完成了一半的挑战，真正的魔法发生在应用内部——即用户决定留下来还是离开的那几秒。我们正在寻找一位深谙数据、执行力拉满的海外产品增长专家，来主导和重塑用户下载后的全链路体验。

在这个岗位上，你将是用户增长与产品体验之间的核心桥梁。你的核心使命，是将社媒和商务团队在北美（US）与拉美（LATAM）引入的大流量，转化为持续的端内活跃度、高效的激活率以及长期的用户留存。

你的日常会是这样的 (What You’ll Be Doing):

• 打造惊艳的第一印象（新用户端内承接）： 当外部社媒上出现爆款病毒式趋势时，你需要确保应用内的体验能完美接住这波流量。你会设计、上线并不断 A/B 测试动态的引导和落地页，让新用户一眼看到最心仪的功能，死磕次留（D1）到七留（D7）。
• 用数据玩转精细化留存（生命周期管理）： 你深知海外没有一套包打天下的策略。你会基于端内行为进行人群精细化分层（比如：用了付费功能却在付款前犹豫的用户），设计千人千面的本地化 Push 推送和端内弹窗矩阵，把他们温暖地召唤回来。
• 让端内运营充满“文化呼吸感”：你会深度参与各区域文化日历的视觉与活动统筹，确保极具本地文化共鸣的 Banner 和特色功能集准时、高质量地上线。
• 持续进行竞品拆解： 保持对出海及全球同赛道市场的敏锐嗅觉，定期深度拆解竞品的产品机制与运营动作，紧跟行业最新趋势，为我们的团队持续输送灵感。

我们希望你具备 (Who You Are):

• 3年以上的 C端大规模 App 实操经验： 在移动端应用运营、产品市场（PMM）或用户生命周期管理领域摸爬滚打过。如果你懂摄影/录像、AI 创意或社交赛道，那就更完美了！
• 兼具商业 ROI 思维与产品共情力： 极强的数据敏感度。在你眼里，App 不仅仅是一堆好看的视觉素材，而是一套由转化漏斗和留存曲线编织成的增长模型。
• 北美与拉美市场的“局内人”： 深度理解美区和拉美（尤其是巴西）年轻人的审美偏好、文化梗和流行趋势。有海外留学、工作或长期生活背景的伙伴会让我们眼前一亮。

About the Role

We are looking for a data-fluent, execution-oriented In-App Operations Specialist to own the international user journey after the download happens.

Your mission is to take the traffic generated by Social and Partnership teams and turn it into sustained engagement.

In This Role, You Will:

1. Own the Onboarding Experience: Ensure viral external trends are immediately matched with a seamless in-app onboarding UI. Design, deploy, and continuous A/B test on in-app landing experiences that guide newly acquired users straight to high-converting features, maximizing Retention.
2. Behavioral Segmentation: Build targeted user cohorts based on behavior (e.g., "downloaded but did not export," or "used premium filters but did not subscribe") and design hyper-targeted, localized push notification matrices to re-engage them.
3. Cultural Campaign Configuration: Coordinate the asset pipeline for regional cultural calendars (e.g., US Festival season, Brazil Carnival, localized holidays), ensuring localized banners and assets launch across multiple regions.
4. Competitor Benchmarking & Data Accountability: Maintain a rigorous, weekly teardown of competitor in-app mechanics (AirBrush, BeautyPlus, Hypic, CapCut). Identify their high-converting UI/UX patterns and reverse-engineer them for our portfolio.

We Are Looking for Someone Who:

• Experience: 5+ years of hands-on experience in mobile app operations, product marketing, or lifecycle marketing for high-volume consumer apps.
• The ROI Mindset: Highly analytical. You look at an app as a series of conversion funnels and user retention curves rather than just a collection of visual assets.
• Cross-Border Agility: Proven capability managing operations across multiple international regions simultaneously. Prior experience studying or working abroad is a major plus.