岗位名称: Reddit账号运营实习生(英语市场)
产品:Vmake、X-Design
工作地点:深圳
关于美图:
美图公司成立于2008年,是一家以美为内核,以人工智能为驱动的科技公司。秉承着“让艺术与科技美好交汇”的使命,美图公司致力于打造世界级的影像产品,让图像、视频、设计等影像创作简单高效。
2016年,美图公司在香港联合交易所(“联交所”)主板挂牌上市,股票代码: 1357.HK。
截至2025年6月30日,美图公司全球月活跃用户数达到2.8亿,中国内地以外的国家和地区月活跃用户数为9800万。
关于岗位:
作为面向海外市场的 Reddit 账号运营负责人,您将从 0 到 1 搭建并长期运营品牌在
Reddit 生态中的官方影响力。这不仅仅是日常发帖互动的运营工作,而是围绕社区规则、用户文化与内容节奏,建立一个具备持续增长能力的账号矩阵与品牌存在感。您需要深入理解 Reddit 社区语境,以“原生用户”的方式参与讨论、创造内容并建立信任,逐步推动品牌在目标用户群体中的自然曝光、口碑传播与稳定引流。
岗位职责:
- 从 0 开始搭建并长期运营 Reddit 账号,制定账号定位、内容方向与成长节奏,确保账号行为符合平台文化与社区规则。
- 深度参与目标 Subreddit 社区互动,以真实用户视角参与讨论,输出有价值的评论与内容,逐步建立账号信誉(karma)与信任度。
- 策划并发布原生风格内容(帖子 / 评论 / 经验分享),在不破坏社区氛围的前提下,提升品牌相关话题的自然曝光。
- 监测与分析账号成长数据(karma、互动率、粉丝增长、点击行为等),持续优化内容选题与互动策略。
- 建立并运营品牌相关 Community(Subreddit),制定版规、内容结构与长期运营节奏。
- 招募并管理版主(Moderators),搭建基础社区管理机制,确保社区氛围健康、内容可持续发展。
- 挖掘用户真实反馈与高价值讨论内容,反哺产品、市场与内容团队,输出用户洞察。
- 在合适场景下为官网与产品引流,实现品牌曝光、口碑积累与稳定流量增长之间的平衡。
任职要求:
- 英语流利,具备地道英文表达能力,能够写出符合 Reddit 语境的自然内容,而非营销式语言。
- 深度 Reddit 用户,熟悉 Reddit 社区文化、规则体系、Karma 机制及不同 Subreddit 的内容风格差异。
- 具备内容策划能力,能够持续产出有讨论度、有信息价值或有共鸣感的英文内容。
- 理解社区运营逻辑,有论坛、Discord、Facebook Group 或其他海外社区运营经验者优先。
- 对品牌“软性渗透”有认知,能够在不引起用户反感的前提下自然建立品牌存在感。
- 具备一定数据分析意识,能根据互动表现优化内容方向与账号成长策略。
- 耐心且长期主义,理解 Reddit 账号成长是一个需要时间积累信任与信誉的过程。
- 有 SaaS / AI 工具 / 互联网产品背景者优先,能更好理解产品并转化为社区可接受的表达。
Title: Reddit Growth & Community Intern (US/English Market)
Product:Vmake、X-Design
Location: Shenzhen
Commitment: 3+ days per week | 6+ months
About the Role
As our Reddit Growth Lead (Intern), you will spearhead the "0-to-1" buildup of our brand’s official presence within the Reddit ecosystem. This is more than just a social media role; it is about mastering the unwritten rules, user culture, and content rhythms of Reddit to build a sustainable account matrix.
Your mission is to act as a "native Redditor"—participating in discussions, creating high-value content, and building genuine trust to drive organic brand visibility, reputation, and steady traffic growth.
What You’ll Do
- Build and manage Reddit accounts from scratch, defining personas and content pillars while ensuring strict compliance with platform culture and rules.
- Foster long-term credibility and Karma by contributing high-value, authentic interactions within target subreddits.
- Execute organic-style posts and guides to increase brand visibility without disrupting the community atmosphere.
- Monitor key metrics (Karma, engagement, CTR) to continuously optimize content strategy and interaction tactics.
- Establish and lead brand-specific communities, defining governance, content structures, and long-term growth roadmaps.
- Recruit and oversee external moderators to build healthy, self-sustaining community environments.
- Extract user feedback and high-value discussions to provide Product and Marketing teams with strategic consumer insights.
- Drive traffic to official channels by balancing brand exposure with community trust and long-term reputation.
Who You Are
- Fluent in English with the ability to craft natural, context-aware Reddit content that avoids sounding like "marketing speak."
- Deeply familiar with Reddit culture, rules, Karma mechanics, and the unique nuances of different subreddits.
- Proven ability to produce high-engagement, value-driven English content that resonates with community members.
- Strong understanding of community logic; experience with Discord, Facebook Groups, or other overseas forums is a plus.
- Skilled in "soft-touch" brand integration, building presence naturally without triggering community backlash.
- Analytical mindset to optimize content direction and account growth based on engagement metrics.
- Patient and persistent, understanding that Reddit credibility requires time and consistent trust-building.
- Background in SaaS, AI tools, or internet products is preferred to translate technical features into community-friendly language.