岗位介绍

面对不同国家、文化和使用习惯的用户，怎样让他们认识一款产品，并愿意试一试？

你将参与美图旗下影像与AI创意产品的全球用户增长，通过海外社媒、内容、达人、社区及渠道合作，把产品价值转化为当地用户感兴趣、能理解的表达，并持续验证哪些方式能够带来合适的新用户。

根据业务方向，你可能面向个人用户和内容创作者，也可能面向有营销内容制作需求的商家及企业用户。

你将参与

1. 目标市场与用户研究

了解目标市场的文化、社媒生态、内容趋势和用户习惯，识别产品适合服务的人群、需求场景及触达渠道。

2. 海外社媒与内容运营

参与账号内容策划、制作、发布及互动，结合产品特点和平台语境，探索自然、有吸引力的表达方式，持续优化内容表现。

3. 达人与合作伙伴拓展

寻找与产品用户及内容风格匹配的创作者、达人或合作伙伴，参与沟通、合作方案设计、执行跟进及效果复盘。

4. 社区与渠道探索

参与外部社区、兴趣圈层及行业渠道的用户沟通和推广，寻找有效的产品切入点。面向B端业务时，进一步了解商家社区、经营场景及产品试用需求。

5. 增长实验与效果分析

围绕内容主题、传播形式、合作对象和用户入口开展小规模尝试，关注有效访问、新用户获取及后续激活表现，判断哪些方式值得继续投入。

6. 用户反馈与跨团队协作

收集用户对产品的第一印象、尝试意愿及使用障碍，与产品运营、产品及设计团队协作，改善从外部触达到开始使用的体验。

我们期待你

• 对影像、视频、AI创意产品有兴趣，愿意理解产品能为目标用户解决什么实际问题。
• 对至少一个海外市场、社媒平台或用户社区有实际了解，能够结合当地语境判断内容和沟通方式。
• 有内容意识和用户敏感度，能把产品功能转化为具体、易懂、有吸引力的表达。
• 表达清楚、逻辑有条理，能与创作者、合作伙伴及内部团队有效沟通。
• 主动、好奇，有动手尝试的习惯，愿意跟进结果、复盘并调整方法。
• 具备基础数据意识，能够结合用户质量和后续使用表现评估效果。
• 具备英语或目标市场语言能力，能够支持内容理解、用户沟通及合作推进。

以下经历会加分

• 独立经营过社媒账号，创作过视频、图文或其他内容，能讲清楚自己的选择和效果。
• 参与过达人合作、社区运营、渠道拓展或推广活动。
• 有海外学习、生活、实习经历，或长期参与跨文化交流与项目。
• 了解商家经营、社媒营销或营销内容制作流程。
• 曾通过一个小项目，尝试让更多合适的人了解、参与或使用某项产品或服务。

About the Role

What makes someone in a new market notice a product—and decide it is worth trying?

You’ll help grow the audience for Meitu’s photo, video and AI creative products through social content, creators, communities and channel partnerships. You’ll find ways to communicate the product’s value that make sense locally, then test which approaches bring in users who are likely to find it useful.

Depending on the team, your audience may be consumers and content creators, or businesses looking for better ways to produce marketing content.

What You’ll Work On

• Get to know the market. Research local culture, platforms, content trends and user habits to identify relevant audiences, use cases and ways to reach them.
• Create and manage social content. Help plan, produce and publish content, engage with audiences and improve performance based on what you learn.
• Build creator and partner relationships. Identify people whose audiences and creative styles fit the product. Support outreach, collaboration planning, delivery and performance reviews.
• Explore communities and channels. Engage with relevant communities, interest groups and industry channels. For business products, learn where owners and teams seek advice, discover tools and decide what to try.
• Run growth experiments. Test content themes, formats, partnerships and acquisition paths. Track relevant traffic, new users and activation to understand what deserves further investment.
• Improve the path from discovery to use. Share feedback on first impressions, reasons to try and barriers to getting started. Work with product operations, product and design teams to address them.

What You’ll Bring

• An interest in photo, video or AI creative products, and a desire to understand the problems they solve.
• Firsthand knowledge of at least one international market, social platform or user community, with a feel for what works in that context.
• Good content judgment and an ability to explain product features in specific, accessible and engaging ways.
• Clear, structured communication with creators, partners and colleagues.
• Curiosity, initiative and a willingness to test ideas, review results and adapt.
• Basic analytical skills, with an interest in the quality of acquired users and what they do after signing up—not just reach.
• English or another relevant market language sufficient to understand content, communicate with users and support partnerships.

Experience We’d Love to Hear About

• A social account you’ve run independently, or videos, posts or other content you’ve created, with an explanation of your choices and results.
• Creator partnerships, community management, channel development or promotional activities.
• International experience or sustained involvement in cross-cultural projects and communities.
• Familiarity with business operations, social media marketing or marketing content production.
• A small project where you helped more of the right people discover, join or use a product or service.