岗位介绍
一个新功能上线后，用户能不能发现它、理解它，并用它完成想做的事？
你将参与美图旗下影像与AI创意产品的运营，围绕功能、内容、活动和用户反馈，与产品团队一起探索适合不同市场的使用场景，让用户更容易获得价值，并持续使用产品。
根据业务方向，你可能服务于个人用户的影像表达与创作，也可能帮助商家更高效地制作营销图片和视频。
你将参与
1. 功能与场景运营
理解产品能力和用户需求，挖掘具体使用场景，参与功能介绍、使用引导、场景示例及端内资源策划，帮助用户发现并用好产品。
2. 内容与素材运营
结合不同市场的审美、文化与内容趋势，参与模板、素材、创作案例等内容的策划、供给与维护；结合使用表现，持续优化内容质量及呈现方式。
3. 用户活动与创作者运营
参与创作活动、用户任务及激励机制的策划与执行，跟进内容征集、作品筛选和用户沟通，促进用户参与及优质内容产出。
4. 用户洞察与体验优化
通过用户访谈、反馈整理和行为分析，了解用户在使用过程中的困难，与产品、设计及研发团队共同推动改进。
5. 数据分析与运营迭代
跟踪功能使用、内容表现、用户转化、活跃及留存，复盘运营效果，提出有依据的优化建议，并跟进实施结果。
6. 跨团队协作
与产品、算法、设计、研发及市场团队配合，推动运营计划落地，沉淀可复用的内容、流程和经验。
我们期待你
- 对影像、视频、AI创意工具有持续兴趣，愿意亲自体验产品，并研究用户如何使用它们。
- 有用户视角，能从具体反馈和行为中发现问题，分清个人偏好与用户需求。
- 表达清晰、逻辑有条理，能够讲清楚问题、思路、行动与结果。
- 有基础数据分析能力，能使用Excel等工具整理信息、分析表现，并据此调整行动。
- 主动、好奇，愿意探索不熟悉的领域，也能认真推进执行中的细节。
- 具备英语或目标市场语言能力，能够支持资料阅读、用户反馈理解及日常业务交流。
以下经历会加分
- 自己创作过影像、视频或AI内容，对创作工具有实际使用体会。
- 参与过产品运营、内容策划、用户活动、创作者或社群项目。
- 有海外学习、生活、实习经历，或通过其他实践深入了解某个市场的用户与文化。
- 使用过SQL等分析工具，或通过项目尝试验证过自己的判断。
About the Role
A feature has launched. Do people notice it, understand it and find a reason to use it again?
You’ll help users get more out of Meitu’s photo, video and AI creative products through content, in-product campaigns, creator programs and user feedback. Working closely with product teams, you’ll explore what resonates in different markets and turn those insights into better experiences.
Depending on the team, you may support people creating for themselves or businesses producing marketing photos and videos.
What You’ll Work On
- Help users discover useful features. Develop feature introductions, onboarding content, use-case examples and in-product placements that make it easier to get started and find value.
- Plan and improve creative content. Work on templates, assets and examples informed by local aesthetics, culture and content trends. Review how they perform and improve their quality and presentation.
- Run user and creator initiatives. Help plan and deliver creative challenges, user activities and incentive programs, including submissions, content selection and participant communication.
- Bring user needs back to the team. Use interviews, feedback and behavioral analysis to identify friction and work with product, design and engineering on improvements.
- Use data to improve execution. Monitor feature usage, content performance, conversion, engagement and retention. Review results, recommend changes and follow through.
- Keep work moving across teams. Coordinate with product, AI, design, engineering and marketing, and document useful processes and lessons for future projects.
What You’ll Bring
- A sustained interest in photo, video or AI creative tools, and a habit of exploring how people use them.
- A user-centered approach. You can spot issues in feedback and behavior without assuming your own preferences apply to everyone.
- Clear, organized communication: you can explain the problem, your approach, what happened and what you learned.
- Basic analytical skills, including the ability to organize information and assess performance using Excel or similar tools.
- Curiosity, initiative and care in execution.
- English or another relevant market language sufficient to research content, understand user feedback and communicate about your work.
Experience We’d Love to Hear About
- Photo, video or AI content you’ve created yourself.
- Projects involving product operations, content planning, user campaigns, creators or communities.
- Study, work, life experience or other practical involvement that has given you a close understanding of a market and its users.
- Experience with SQL or other analytical tools, or a project where you tested an idea and used the results to decide what to do next.